Discovery commerce merges entertainment, shopping, and social media into a seamless experience.

This presents a significant opportunity for brands. But only for those who manage to use TikTok Shop authentically. That’s why we’ve teamed up with Intermate & TikTok to launch the Playbook ‘Decoding Discovery Commerce’. In it, we’ve compiled the most important insights, best cases, and benchmarks from the world of social commerce.

We’ll show you:

• The 6 key drivers for successful discovery commerce.
• How TikTok Shop is revolutionizing the shopping experience.
• What we can learn from successful TikTok Shop brands.