At Samy, we are proud to announced the incorporation of Gonzalo Sánchez-Taíz, until a few months ago general manager of the McCann agency in Spain, as VP Global Growth. The executive will be involved in all projects related to the group’s growth, both organically and inorganically, nationally and internationally. A graduate in Law with an
Samy has acquired Share Creative Agency, a British firm specialized in AI, data, and creativity to enter the United Kingdom and strengthen its position in the United States. Samy acquires Share Creative Agency, a pioneer in IA, Data and Creativity, with headquarters in London and subsidiaries in the USA. With this operation, Samy achieves the
The startup of SamyRoad ‘influencers’, through Banco Santander’s Smart Fund, has accessed financing of up to 15 million euros to boost its growth in Latin America, with an initial loan of two million euros. The objective of the company with this operation is to accelerate its growth at an international level in an organic and
It is clear to us that the buying journey has changed. That’s why 92% of consumers trust the opinion of Influencer more than traditional ads. Fans of an influencer want to believe that there is an authentic and genuine connection between the influencer and the product or service they are suggesting to us as a
The Vice President, Minister of Sports, Transparency, and spokesman for the Regional Government, Ignacio Aguado, presented the ‘Madrid 2020 SMEs of the Year’ Awards in the fourth edition of a series of awards that aim to recognize initiatives and the generation of wealth and employment developed by small and medium enterprises in the region. During
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