samy, Author at Samy

What’s going on with Snapchat?

Posted on March 17, 2023 (March 22, 2023)

A well-managed and user focused strategy We can say, with absolute confidence, that you all have heard or even grew up with Snapchat. It came out in 2011 and became a huge success among teenagers and young adults, allowing this first concept of fast, easy going and fun content that will disappear in 24h or

Samy Alliance is in Financial Times list of Fastest Growing Companies, for the fourth consecutive year

Posted on March 9, 2023 (March 14, 2023)

The Financial Times has published their annual list of European companies with the fastest growth, listing made with Statista, and Samy Alliance is among the top 1000 Needless to say we are more than just proud of this achievement! Either way there are some of the highlights we can mention, contrasted to last year: The

Gonzalo Sánchez-Taíz, new VP Global Growth at Samy

Posted on May 23, 2021 (July 26, 2022)

At Samy, we are proud to announced the incorporation of Gonzalo Sánchez-Taíz, until a few months ago general manager of the McCann agency in Spain, as VP Global Growth. The executive will be involved in all projects related to the group’s growth, both organically and inorganically, nationally and internationally. A graduate in Law with an

Samy buys Share Creative Agency and enters the British market

Posted on April 11, 2021 (November 17, 2022)

Samy has acquired Share Creative Agency, a British firm specialized in AI, data, and creativity to enter the United Kingdom and strengthen its position in the United States. Samy acquires Share Creative Agency, a pioneer in IA, Data and Creativity, with headquarters in London and subsidiaries in the USA. With this operation, Samy achieves the

SamyRoad gets financing of up to 15 million euros through Banco Santander

Posted on April 20, 2020 (November 17, 2022)

The startup of SamyRoad ‘influencers’, through Banco Santander’s Smart Fund, has accessed financing of up to 15 million euros to boost its growth in Latin America, with an initial loan of two million euros. The objective of the company with this operation is to accelerate its growth at an international level in an organic and

Authenticity in Influencer Marketing

Posted on April 18, 2020 (March 11, 2022)

It is clear to us that the buying journey has changed. That’s why 92% of consumers trust the opinion of Inﬂuencer more than traditional ads. Fans of an influencer want to believe that there is an authentic and genuine connection between the influencer and the product or service they are suggesting to us as a

Aguado recognizes “the sacrifice and effort of Madrid’s SMEs” and trusts their “resistance” to the COVID-19

Posted on April 10, 2020 (March 11, 2022)

The Vice President, Minister of Sports, Transparency, and spokesman for the Regional Government, Ignacio Aguado, presented the ‘Madrid 2020 SMEs of the Year’ Awards in the fourth edition of a series of awards that aim to recognize initiatives and the generation of wealth and employment developed by small and medium enterprises in the region. During

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