The Trap Of Cultural Relevance
For quite some time now, cultural relevance has been an ever-present concept, appearing in almost every brief, conversation, and conference.
La Colombe Brews Local Buzz in Chicago
We teamed up with Chicago creators to bring La Colombe’s bold energy to life by mapping coffee culture and collaborating with authentic voices.
Early Trend Detection: The Key to Relevance
Discover a must-read chapter from our Marketing Trends Report: In the era of culture, spotting trends first is what gives brands true relevance.
How Mature is your Influencer Marketing?
Influencer Marketing and Social Media go hand in hand. At SAMY, we see Selection, Strategy, Creativity, and Reporting as the key pillars to thriving in the social media universe. Explore one of our most acclaimed reports to discover where you stand in the Maturity Model, and how you can level up this year.
It’s time for a Social Agency to Win Agency of the Year
Alex Hill, SAMY’s CSO, tells Creative Review how the agency’s data-driven, culturally aware approach keeps brands like L’Oréal, The North Face, and Diageo relevant in a fast-changing world.
Beat Influencer Marketing Fatigue
Influencer Marketing fatigue is a reality, yet we all know that influencer marketing works. Here, we share all the key insights to make it truly effective.
Creators Stirring the Tea with Garnier
“Vecino, ¿tienes salseo?” turned skincare into a TikTok sitcom, blending quirky neighbors, gossip, and subtle Garnier moments into shareable, serialized content.
Social Universe: Cracking the Code
Our event in Mexico City brought together industry leaders, brands, and creators to explore the future of Influencer Marketing and digital commerce.
