Transgrancanaria is the ultimate endurance test, pushing runners across Gran Canaria. We returned for another year to capture the intensity, dedication, and raw emotion of the race, while amplifying The North Face’s presence across Transgrancanaria race week, putting a spotlight on the athletes, community, and their products.
We aimed to capture the unfiltered reality of the week, for the athletes and their kit. Our plan involved sharing these real moments through ‘unedited’ clips and intimate image carousels, paired with some more comprehensive recap edits of the races. We also conceptualised multiple social-first content series, which we captured with the athletes throughout the race week.
Social-first content, live activations, and race-day storytelling brought the event to life, highlighting resilience, grit, and the passion that defines trail running. Throughout our time in Gran Canaria, we worked closely with all the The North Face athletes at TGC, briefing them on content capture opportunities that would authentically showcase their experience and show the VECTIV footwear in action.
SAMY 2025
© DEFENSE OF CONSUMERS FOR CLAIMS
SAMY 2025 © DEFENSE OF CONSUMERS FOR CLAIMS
