STRATEGY
The North Face wanted to turn the Ultra-Trail du Mont-Blanc (UTMB), a pinnacle of endurance and emotion, into a social storytelling moment that transcended performance. The challenge: Channel the event’s raw human energy to drive engagement, reach, and community connection across global markets.
We put emotion at the heart of the narrative, spotlighting the human stories behind UTMB’s grit and triumph. Through athlete collaborations, 100+ Instagram Stories, and community-led reposts, we built a storytelling ecosystem powered by amplification and authenticity.
By leveraging Strava, Instagram, and Facebook, we turned athletes and fans into co-creators. Stories became distribution engines, athlete posts extended visibility, and community engagement kept the UTMB spirit alive long after the finish line.
SAMY 2025
© DEFENSE OF CONSUMERS FOR CLAIMS
SAMY 2025 © DEFENSE OF CONSUMERS FOR CLAIMS
