Grapes, like most produce, present unique marketing challenges as they lack strong brand recognition, a rarity among consumer-centric products. We needed to develop a social-first campaign that built brand awareness, leveraging engaging, influencer-driven content and creative storytelling.
First, we did a thorough cultural analysis in the social media space to identify potential creative spaces we could play in. Gathering valuable insights on consumer passion points and content, we developed a scroll-stopping content strategy with a storytelling approach centered on the unique brand attributes of AutumnCrisp Grapes, delivered through unique creative avenues.
We shook things up by delivering bold, out-of-the-box content and teaming up with 12 unlikely creators, breaking through the noise and catching consumers off guard in the best way.
SAMY 2025
© DEFENSE OF CONSUMERS FOR CLAIMS
SAMY 2025 © DEFENSE OF CONSUMERS FOR CLAIMS
