CHALLENGE
For the premiere of Casamento Armado Prime Video movie in Brazil, we had the challenge of publicising and promoting the film without giving spoilers.
SOLUTION
To achieve this, we created an action film inviting 4 couples of influencers to an action race led by Diogo Defante, and the final prize was to have the opportunity to watch the film in premiere and before everyone else.
RESULTS
+9.45M
Reach
+9.91M
Impressions
430K
Interactions
8.92%
Engagement rate
3.22%
Reach rate
Do you want to see other campaigns? Check them all here!
