CHALLENGE
How do we build a strong Instagram community from scratch?
SOLUTION
To develop a dynamic and evolving strategy, including reactive content creation with eccentric design and video editing. Understanding which type of content satisfies our audience and a stellar Community Management to maintain the conversations live.
Maintaining the individual identity of the different social media channels while making clear they are all part of the Netflix mother brand
RESULTS
Third-largest Netflix Instagram globally.
Handle of IG @NETFLIXLAT +24.4M Fans.
Netflix is the world’s leading streaming entertainment service. With a presence in more than 190 countries, 204 million people with paid memberships enjoy series, documentaries and movies in a variety of genres and languages. Netflix members can watch what they want, when they want, on any internet-connected screen, and can play, pause and resume a title, with no ads or commitments.
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