SOUL: “What makes you … you?
The Pixar / Disney international briefing for the film SOUL focused on getting closer to one’s passions, through profiles with a clear vocation in the areas of music, dance, arts, and sports. The objective was for each of the influencers to participate in a video and explain when and how they discovered their passions in life and what those passions represent for them, asking the audience a central question: “What makes you … you?”
The campaign surpassed 10 times the number of views compared to other videos of the brand.
THUMBMEDIA Awards:
Best in Branded Content
SILVER
Prémios Lusófonos da Criatividade ‘21
Category: Digital | Film for Web
SILVER
Prémios Lusófonos da Criatividade ‘21
Category: Social Media | Best Use of Digital Influencers
BRONZE
Prémios Lusófonos da Criatividade ‘21
Category: Production | Branded Content