CHALLENGE
When The North Face teamed up with French artist Yves Klein to create a collection inspired by his signature International Klein Blue (IKB), we were tasked with making the collaboration stand out on social media. His bold monochrome colour gave the collection an artistic edge, and our role was to bring it to life through impactful creative direction and social-first assets.
SOLUTION
We approached this by focusing on content that showcased the monochrome IKB colour. Working closely with TNF athletes, we incorporated their personal connection to the collection to create engaging, authentic content. To bring the collaboration to life, we organised a shoot in Chamonix, France, using a minimalist studio setup to ensure the rich blue took centre stage.
See more photos here.
We then adapted the footage into platform-specific assets for TikTok and Instagram, optimising each piece for maximum engagement. The final content mix included behind-the-scenes footage, teaser videos, and product showcases, all designed to build anticipation for the collection’s release.
RESULTS
Our work on this activation covered everything from concept ideation to post-production, successfully sparking excitement for the collection’s launch. Taking a social-first approach, we helped The North Face generate buzz and elevate brand awareness across multiple platforms.
Do you want to see other campaigns? Check them all here!
