CHALLENGE
Ensuring that children receive accurate and age-appropriate information about energy, given that 93% of parents believe that children learn the most about energy at home. To this end Helen, a leading energy company, created a children’s book. But how do you make the story spread on social?
SOLUTION
We didn’t tell the story of the book’s protagonist Ellen, but we let her do it herself. By turning Ellen, the 2D illustrated little protagonist, into a 3D avatar, we generated buzz not only on social, but on major news channels, too.
RESULTS
TOP NEWS
Our first social media post got six-figure reach organically.
MEDIA VALUE
151,000 EUR
REACH
12MM
BRAND LIFT
48% above average.
ROMI
167%
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