Influencer Marketing

Shaping the Influencer Landscape Since Day One.

We’ve been shaping the influencer landscape for over 13 years, playing a pivotal role at each and every step.

01 Influencer Marketing 1.0

The Rise of the Individual.

Everyday people gained influence through relatability and growing follower bases. Brands focused on reach and visibility over strategic fit. We helped brands navigate the early chaos of the space — setting up the first structured influencer programs and introducing data-driven creator selection long before it was the norm.

02 Influencer Marketing 2.0

Professionalization and Performance

The creator economy started maturing.

Brands expected ROI. Influencer marketing became a recognized media discipline.

We formalized strategy frameworks, integrated influencer KPIs into brand planning, and built tools like Shinebuzz to analyze performance, costs, and audience quality.

03 Influencer Marketing 3.0

Fatigue Meets Fragmentation

Audiences began to lose trust. Content started to feel transactional. Creators were overwhelmed. Brands felt disconnected.

We recentered relationships — not just with creators, but also with talent agencies, building long-term, trust-based partnerships. We placed creative freedom at the core, allowing influencers to own their tone, voice, and storytelling. We leaned into community, not just content — building fandoms, not followers.

04 Influencer Marketing 4.0

Co-Creation, Commerce & Culture

Creators are entrepreneurs, not media units. Audiences demand authenticity and impact. Social commerce, live and AI are redefining the game.

We’re now continuing to innovate into the space, maintaining relationships and helping brands co-create with influencers, bringing together creators, culture and commerce.

VISION

Our vision is to make brands matter in today’s social universe – building human, social and cultural connections that deliver tangible value.

The future of influencer marketing is driven by real understanding, not just reach. By combining cultural intelligence with AI and behavioural data, we’re evolving how brands connect with people: more relevant, more intentional and more human. We’re not only identifying the right voices today, we’re designing systems to find the right ones tomorrow, in the spaces where culture is just beginning to take shape – so our brands are not just part of the conversation, but ahead of it.

WHY SAMY

Audience Obsessed

To succeed we need to be relevant - to be relevant, we need to know our audiences.

To be truly relevant in culture, we must go beyond surface-level interactions and immerse in the ongoing social conversations that shape culture.  Powered by our own proprietary technology, we put the audience first — matching influencers not just by reach, but by how they connect through the cultural moments that matter.

Community Centric

Building partnerships with purpose: where relationships meet results

We connect brands to the right communities and build influencer communities that connect back to the brand in ways that drive efficiencies. We go beyond day-to-day collaboration by actively investing in creator growth — helping them stay ahead of trends and elevate their content through tailored programs that inspire, educate, and empower. Great results start with great relationships. We lead with people, not just performance

Efficiency Driven

Engineered for Efficiency & Impact

With proprietary tools like Shinebuzz, automated workflows, and performance-based pricing, we deliver campaigns faster, better, and more cost-effectively proving that scale doesn’t mean sacrificing soul or results.

Global Power, Local Precision

Bringing a Glocalised approach to the market

Our global model means you get the best of both worlds: in-market, backed by a global intelligence hub—providing on-demand access to top talent, trend reports, creative experts, and influencer strategists worldwide.

We co-create with influencers to match the culture of the audience.

We accompany, don’t force.

We trust, don’t control.

We co-create, don’t dictate.

To scale with soul.

We have industrialized the process not the relationships.

Efficiency isn’t just about tools or workflows

it’s about the strength of the collective.

26% reduction in execution time

Up to 23% In cost optimization

10% reduction in the number of FTEs

A strategic and mindful approach to AI integration

Influencer Search

Content Verification

Campaign Forecasting

Real-time Performance Tracking