RESEARCH + STRATEGY
Understand & adapt to your audience.
We use our owned tech, Intelligence Suite, to unearth pertinent market, audience & brand insights to help brands understand audience’s attitudes, emotions, behaviours and needs and build business and marketing plans that keep you relevant.
We harness pioneering research to find the human truths that power more impactful & effective strategy and creativity.
Intelligence Suite: our proprietary toolbox
No SaaS platform will ever have the flexibility to solve research questions with precision.
Instead, we have created a suite of modular R packages and shiny apps that allow analysts to mix and match in response to each brief to create custom research solutions on a case by case basis.
The packages cover text analytics, unsupervised learning, dimension reduction and everyday data cleaning.
How do people talk about the market & brand?
Who are our audiences, and how do they think & feel?
What are the themes of conversation?
What is going to happen in the future?
How is our marketing affecting success?
Who or what is driving success in the market?
01 Research + Intelligence
Behind every good business decision, there’s intelligence
We blend digital listening with advanced analytics to uncover how consumers think, feel, and act across the funnel — from what they search and say, to who they engage with and what they buy. By understanding audiences in their natural environments, we generate actionable intelligence that drives better decisions.
02 Product + Business Strategy
Turning Conversations Into Strategic Opportunities
We combine data and analysis to uncover new opportunities and diagnose challenges with greater clarity. By analyzing product-related conversations — from use cases and reviews to feedback and ratings — and combining that with insights into how your brand and competitors are perceived, we reveal strategic advantages and white spaces that help you enhance your offer and stay ahead of evolving needs.
03 Brand + Channel Strategies
Modern Brand Building Across the Right Channels
We build brand and channel strategies that adapt to where and how people connect today. Whether it’s through influencers, social platforms, or e-commerce, we use technology to align brand narratives with the right touchpoints, ensuring relevance and consistency.
04 Communication Planning
Communications strategies rooted in human truths
Our communication planning is grounded in real-time listening, tuning into audiences in their natural environments, where they express themselves freely. We design plans that reflect how people truly consume content, using data from multiple sources and formats to craft messages that resonate and drive action.
