The brightest minds at SAMY reflect on social-first brands, community storytelling platforms, cultural relevance, and pitches that didn’t win (but taught us a lot).
“This is probably the most exciting and insightful paper we’ve put together to date. We are now 1000 SAMYs worldwide, and lately we’ve been noticing that we are all talking about the same things. Whether in London or in Miami, Milano or Mexico City, our clients are facing the same issues, our colleagues are asking themselves the same questions, and our competitors are working frantically to solve the same problems. We claim to be social-first… but that’s not happening if we are not human-first, right? We want to be culturally relevant… but what does culture REALLY mean? How do we transform a like into a sell? Where do I find and engage my (real) audience? And the elephant in the room… How do we actually coexist with AI and harness it to our advantage? The 11 experts we’ve brought together on these pages live, breathe, and dream social. They work with over 300 (very) active clients across the globe and launch 40 new campaigns every week. In fact, they release a new piece of content every MINUTE. So yes—they do know a thing or two about what makes brands matter.”
Marta Nicolás, Co-Founder at SAMY.
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