In 2026, Marketing ROI Will Be Relevance

We asked more than 100 CMOs worldwide for their predictions on social media, social commerce, influencer marketing, creativity, and innovation. We combined these insights with the expertise of our SAMY social-first defenders, along with campaigns, case studies, and practical tips to help brands win the race for relevance in the year ahead.

“When asked what a CEO expects from marketing professionals, the answer is simple: mastery of efficiency and optimization, a deep and authentic connection with consumers, and an unwavering focus on delivering meaningful ROI.” Amaia Iraundegui, Head of Advocacy & Influencer Marketing at L’Oréal.

Download our report for free and discover:

• What 100+ CMOs across 22 countries predict for 2026
• Why relevance is the new ROI
• The rise of creators as strategic partners
• How AI + human creativity are redefining culture, community & commerce
• The real priorities (and challenges!) shaping next year’s marketing playbook
• Enjoy the reading with the SAMY Marketing Trends Playlist!