Snap Forward 2025
Content Lab, part of SAMY, was honoured to join Snap Forward 2025, Snap Inc.’s annual conference in China, and to do so as the only agency of record invited to the event. Hosted in Yangshuo, Guilin, the event brought together China’s top 60 global media spenders, along with industry leaders and creators shaping the future of digital commerce.
Sharing Global Strategies
Representing Snap’s only agency partner in China, Content Lab took the stage to share insights on driving global digital growth.
Daniel Mannfalk, our Director of Campaign Management, joined Caryn Marjorie, known as the world’s first AI chatbot subscription influencer, to discuss innovative tactics for helping brands expand and succeed in international markets.
The event also drew strong media interest, with four exclusive interviews from top Chinese media outlets spotlighting Content Lab.
Building Partnerships for 2026 and Beyond
Behind the scenes, Paris Fan, our Head of Client Management, played a key role in collaborating with Snap’s China team to prepare for the event, strengthen relationships, and connect with brands eager to grow with Snap and Content Lab in 2026.
As Snap’s trusted agency partner in China, we’re proud to represent how creativity and data-driven performance can come together to fuel growth on the world’s most innovative platforms.
Looking to grow your brand globally with Snap? Get in touch.
