The reinvention of Brand Communities
The benefits of entering niche communities are infinite. They are perfect for building authentic peer-to-peer relationships with people based on shared interests, a strong sense of belonging and a true spirit of co-creation. Opinion leaders arise as real ambassadors.
As a brand, you will establish a new way of connecting with your audience based on listening to them and creating exclusive experiences that work as a reward for their loyalty. The brand can listen to its community and establish a neutral conversation with them. It’s an incredible opportunity to co-create with your audience. These new conversations will increase in the coming years; therefore, early birds may positively impact the middle and long term.
We’ve analysed the following niche communities, Discord, the combination of Discord and Twitch, Reddit and Telegram.
