As marketing becomes increasingly shaped by AI and automation, brands are under pressure to move at the speed of culture. But reacting faster is not enough. The brands that win are those designed to anticipate.
In the latest episode of CX-WISE by Sprinklr, SAMY’s Chief Partnership Officer Nathan Townsend joins Diageo’s Alberto Romano to explore how leading organisations are embedding cultural foresight and social intelligence into their operating models, powered by platforms like Sprinklr.
From Social Listening to Cultural Foresight
The episode examines how brands are evolving beyond reactive social listening towards proactive cultural foresight. From Diageo’s Foresight System to SAMY’s consumer-first approach, the conversation highlights how real-time signals can be translated into structured insight and confident strategic action.
Key topics include:
- Distinguishing long-term cultural shifts from short-term trends
- Using data to unlock creative bravery
- The role of opti-channel commerce in driving precision and impact
- Building sustained cultural relevance in an AI-driven world
At SAMY, social intelligence is not a reporting layer. It underpins brand, strategy and execution to drive sustained relevance across markets, supported by technology partners like Sprinklr that unlock the voice of the consumer and make insight scalable.
Listen to the full episode of CX-WISE to discover how signal-led strategy and human-first marketing are shaping the future of global brands.
