Creative Review talks to SAMY’s CSO: Is it time for a social agency to win Agency of the Year?

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In the feature, Alex Hill, SAMY’s CSO, explains how the agency’s insight-led approach, powered by real-time data and cultural intelligence, helps global brands like L’Oréal, The North Face, and Diageo stay relevant in a fast-changing world. From reactive content to full brand ecosystems, he reveals why the old rules of creativity no longer apply and why social-first work deserves greater industry recognition.

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