Creative Review interviews Alex Hill, SAMY’s CSO.
Creative Review speaks to Alex Hill, Chief Strategy Officer at SAMY, about the death of the traditional consumer and what creativity looks like in today’s social universe.
In the feature, Alex discusses how SAMY’s insight-led approach, powered by real-time data and cultural understanding, is helping global brands like L’Oréal, North Face and Diageo stay relevant in a rapidly changing world. From reactive social content to full brand ecosystems, he shares why the old rules of creativity no longer apply and why social-first work deserves greater recognition from the industry.
Good Sh*t for PETA is one of SAMY’s most awarded creative campaigns.
