Helen: AI Influencer

Tech
Nordics
Social Media

With 93% of parents believing children learn most about energy at home, Helen created a children’s book to deliver accurate, age-appropriate information. But how do you turn a storybook into a social-first idea that captures attention and spreads?

 

Strategy

Instead of telling Ellen’s story, we let her tell it herself. By bringing the illustrated protagonist to life as a 3D avatar, Ellen stepped off the page and onto social – sparking conversation not just online, but across major news outlets too.

Six figures
reached organically on the first social post
€151k
earned media value
12M
reach
48%
brand lift above average
167%
ROMI

CASE STUDIES

Social-first rebranding

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