Strategy
With the highest-performing creators from the previous campaign being women, we expanded the talent pool with strategically selected male voices, creating balance, authenticity, and broader reach. Evolving “Spend Christmas in the Blacklane”, we positioned the brand as everyday luxury, woven into creators’ me-time moments.
Through their lenses, we showcased not just the service, but a lifestyle. A view into what life really looks like, in the Blacklane. Given creative freedom, creators produced authentic content, sharpened through media amplification for seamless, conversion-focused storytelling.
