Each one of them stands out in their own area; Rally Dakar, football, music and modeling.
They were asked to remember their childhood and fall memories, later to share them with their followers on a sincere and honest video.
For the H&M 2021 Fall Men collection, we created a local influencer marketing campaign in order to reinforce the global campaign.
We picked four powerful, interesting and diverse men: @jpcrettino, @ivanandres9, @ignaciocasalle, @mikemilfortversionmalo.
Bringing together a diverse group of men through fashion, exploring their everyday style to create a bond with the audience was very insightfulFlorencia Montoya (Brand Strategist)