SAMY Brazil, in collaboration with Kwai, launched the campaign Tap to Pay solution, a technology that transforms a cell phone into a card machine.
CHALLENGE
Many small businesses in Brazil struggle to accept card payments due to high costs and long setup times. InfinitePay, platform of Cloudwalk needed a customized plan with a more organic and entertaining visual approach to effectively reach these entrepreneurs.
SOLUTION
Our goal was to simplify the process for all entrepreneurs to accept card payments using their smartphones. We aimed to highlight InfinitePay’s
innovative Tap to Pay solution through this amazing campaign, staring a famous Brazilian singer Joelma showing all the benefits of the platform with a catchy original song in a Brazilian neighbourhood, all to show how easy and integrated in the day-to-day can InfinitePy be.
RESULTS
The goal, more than promoting the Tap to Pay solution, is also to engage the public with both brands and make the idea of entrepreneurship more tangible for the Brazilian population.
“We were the first to launch Tap to Pay technology for Android and iPhone smartphones in Brazil and have become leaders in this market. Just last year, our clients saved over R$ 670 million by replacing card machines with their cell phones (…) The campaign reinforces our commitment to democratizing access to the most innovative financial services, whether it be for micro, small, or medium entrepreneurs.”
Pablo de Mello, partner and COO of CloudWalk.
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