We are excited to announce the appointment of Cristina Galán as the Country Manager for Mexico at SAMY Alliance. Cristina, who previously served as the CEO of Mindshare for Latin America and the Caribbean, will lead our ambitious project aimed at exponential growth, positioning SAMY Alliance as the leading independent agency in the country.
In her new role, Cristina will oversee our operations in Mexico, driving innovation and developing strategies that help brands create impactful marketing and communication mixes that foster significant growth.
“I am delighted to join SAMY Alliance and lead this exciting project in Mexico. SAMY Alliance is poised to become the go-to agency for its deep consumer understanding and social-first methodology. I look forward to working with a team of expert professionals to deliver marketing strategies that help our clients build meaningful relationships with their audiences,”
Cristina Galán
Cristina brings extensive experience to our industry, having led teams and projects across various geographies for prominent agencies and brands. Before joining SAMY Alliance, she was the CEO of Mindshare for Latin America and the Caribbean and previously served as the Managing Director of Havas Media Mexico. Additionally, she has been part of the Board of Directors for IAB Mexico and AVE.
“The arrival of Cristina at SAMY Alliance marks a significant milestone in our growth strategy for the region. Her passion and leadership will be crucial in establishing us as the largest independent agency in Mexico and continuing to provide sustained, positive growth for our clients,” stated Juan Andrés Elhazaz, CEO of SAMY Alliance.
With Cristina’s addition, we strengthen our team to drive a phase of exponential growth in Latin America, reinforcing our objective to become a benchmark in the marketing and communication industry in Mexico. At SAMY Alliance, we leverage over a decade of experience in the Mexican market, leading with social-first strategies grounded in innovation and creativity.
