Gen Zers, as digital natives, are active users of multiple platforms, and seamlessly transition between them throughout, what we have called, their own conZumer journey. That’s why brands that want to stay ahead of the game need to know how to match their content from one platform to another to ensure a cohesive experience trough various touch points of the funnel.
In this report we gather surveys made to users and a vast amount of brands all over the globe, as well as our own expertise, to understand the behaviour of Gen-Zers and rest of the upcoming demographics, what and where are their favourite digital places and, finally, offering insights on how a brand can develop creative strategies to not get lost in this upside-down funnel.
