+60 brands surveyed
7 marketing insights reports throughout the whole year
the knowledge of our own experts
And these are the answers
2024 WILL
LOOK LIKE:
- AI REVOLUTION
- SOCIAL MEDIA SHIFT
- SUSTAINABILITY AS A REALITY
Our study captures a moment in the evolving marketing landscape, revealing dynamic shifts that businesses must consistently track. The rising focus on digital channels, notably in AI, Paid Media, Digital
Advertising, and Influencer Marketing, indicates a trajectory requiring ongoing adaptation.
68% of respondents are expanding their
budgets for Paid Media and Digital Advertising.
66% of respondents are boosting their investment in Influencer Marketing.
62% of respondents opt for increased allocations in Social Media.
53% of respondents are highly increasing their use of AI in ad personalization and creativity
