CHALLENGE
Today, 80% of consumers prefer brands that offer relevant content and personalized experiences. The challenge to connect with the audience is growing, and traditional campaigns are no longer sufficient to stand out. Lay’s is not exempt from this situation and needed an innovative strategy to strengthen its relationship with consumers.
SOLUTION
This led to the creation of “EL Papartido.” the first podcast from PepsiCo UCL in the world, created by Lay’s Latam and hosted by Andrés Agulla, who has spent 10 years commentating UEFA matches and Fernando Palomo, renowned for his exciting FIFA narrations.
RESULTS
+300%
New subscribers
+3.6M
Organic
Impressions
+17K
Interactions
+49K
Hours watched
+9.17 AVE VTR
(Lay’s benchmark is 25sec!)
Do you want to see other campaigns? Check them all here!
