To capture the energy of the holidays and the creativity behind Crocs’ customisation features, we activated a one-shot, high-impact Twitch stream with HoneyPuu, one of Germany’s top Twitch creators and a genuine icon for Gen Z. The campaign was aligned under the festive umbrella of #CrocsHolidayJam, a theme designed to feel playful, inclusive and energetic, capturing both the vibe of the season and the personality of the brand.
