STRATEGY
Kia Europe briefed us to inspire audiences and shift brand perception through a 360° campaign that reflected their transition to EV, their nature-inspired brand positioning, and their desire to be aligned with board sports.
Our insight uncovered that EV trust was low, and vague sustainability claims didn’t land. We built “Move Responsibly Together” an activation built around a series of innovative collaborations with progressive start-up brands in board sport culture, producing and creating bespoke products, films, content experiences and activations – inspiring viewers to rethink their movement, and demonstrate Kia’s EV range.
“The result was a compelling, multi-layered campaign that helped reposition Kia as a credible and inspiring force in sustainable mobility, encouraging audiences across the continent to Move Responsibly Together.”
SAMY 2025
© DEFENSE OF CONSUMERS FOR CLAIMS
SAMY 2025 © DEFENSE OF CONSUMERS FOR CLAIMS
