Grindr, the Global Gayborhood in Your Pocket™, serving the international GBTQ+ community, has appointed global social-first agency SAMY as its agency of record for US and global influencer marketing.

The addition of Get Engaged expands SAMY’s scale and capabilities in the U.S., strengthening our position to accelerate growth in social and creator marketing.

Victor García del Barrio joins us as Country Manager for Iberia (Spain and Portugal), while Amaia Álvarez takes on the role of Managing Director, Southern Europe.

The North Face has appointed SAMY to lead its influencer management strategy and execution as the outdoor brand increases its investment in creator-led marketing and culturally relevant storytelling. The remit builds on a partnership that saw SAMY refresh The North Face’s social media strategy in December 2024. As The North Face’s social agency of record, […]

Iconic workwear heritage brand Dickies has appointed global social-first agency SAMY to lead its European social media strategy, supporting the brand’s next chapter across the region.