We launch Maia, a technology designed for the new social marketing landscape
Influencer marketing has matured rapidly into a $33 billion market, marking an impressive 236% growth since 2020.
Major brands are accelerating their influencer strategies to stay competitive. For example, Unilever announced plans to increase the number of influencers it works with by 20 times, with the intention of spending 50% of its media budget on social channels. With budgets rising, the pressure to deliver efficiency and relevancy at scale has never been higher. Yet most brands still operate with fragmented data, inconsistent metrics, and market-by-market silos.
SAMY, the global social-first agency, operating in 55 countries, is responding with the launch of Maia – a unified proprietary AI-powered technology platform designed to close the infrastructure gap that has long plagued global social media and influencer marketing operations.
“In modern marketing, integration defines both speed and precision,” says Juan Andres Elhazaz, CEO of SAMY. “Brands need consistent data, comparable metrics, and seamless execution across regions to succeed in the social universe. Maia delivers exactly that.”
Integrating data from both influencer campaigns and brand-owned social channels
By bringing paid social, influencer activities, and owned media into a single unified environment, Maia enables marketers to map, manage, and measure their entire social ecosystem within one streamlined setup.
“We didn’t develop Maia to sell a product,” says Tobias Dumke, Global CTO of SAMY. “We developed Maia to provide our customers with deeper insights, better performance, and the most convenient implementation of influencer campaigns. Professional influencer marketing is no longer scalable without unified infrastructure. With over ten years of development and thousands of successful campaigns, we are now ready to roll out our technology globally.”
Key capabilities include:
- Spoken Word Analysis and in-depth, platform-agnostic AI Community and Social Listening.
- The Social Relevance Score, which offers marketing decision-makers and C-level executives a scientifically grounded and, for the first time, clearly measurable benchmark for relevance on social media.
- AI Visual Search, which further enhances areas such as creator selection, brand safety, and reporting. Clients also use this tool to scan thousands of social videos for their own products and brands, or those of competitors, to identify trends and patterns.
