Today, May 5, we celebrate Linkedin´s 19th anniversary, the most extensive network globally.
Like many big ideas, LinkedIn started in the living room of co-founder Reid Hoffman. And its primary goal was and is to provide a space to help people build their work network—a place where anybody can find a job or find someone to work with.
Nineteen years later, Linkedin has 1.4 billion users, of which 84% use the platform to strengthen their professional network, 20% follow brands, and 11% read the news.
According to Statista, marketers state that they will use LinkedIn a 55% more as a social media platform for specific marketing strategies and to create a sense of community with their audience.
We´ve also seen several Linkedin influencers, in other words, influential, starting to have a tangible impact on their audience. These opinion leaders use Linkedin to create community and share their opinions and thoughts about life, work, business, and big ideas.
Who are these TOP 5 Linkedin Influencers?
- Gretchen Rubin – 3 Million Followers
Gretchen is an American author who has written several books, including The Four Tendencies and Better Than Before. Most of her work covers all things happiness, as happiness directly affects productivity.
- Richard Branson – 19 million Followers
Branson is the Founder of the Virgin Group, which now owns over 400 companies across various industries. He’s an absolute master at managing and growing companies.
- Simon Sinek – 6 million Followers
Simon is an author, motivational speaker, and optimist. He not only writes about productivity but also when it’s okay not to be productive. He wants to “inspire people to do what inspires them” which in turn makes them more productive.
- James Altucher – 1.2 million Followers
James looks for the most painful and embarrassing situations in his life. Then, he writes about them.
- Sramana Mitra – 440.000 followers
She writes about entrepreneurship, and those building companies without gobs of VC cash. Owner of One million by One Million.
TOP 5 BRANDS
- Apple
16.6 million followers
- Amazon
25 million followers
- Nike
5 million followers
- Netflix
8,5 million followers
24 million followers
Is Linkedin a potential marketing platform?
Though Linkedin doesn’t appear in the TOP 10 more used social media and has an average of 40 minutes a month of use, there will be an increase in advertising revenue of 75%. 7.71 billion dollars from 2022 to 2026.
Linkedin reunites both influencers and brands simultaneously and in the same conversation.
Linkedin is a platform where we can build strong communities and where the brand can talk directly to its audience.
A place where B2B is mandatory, but where B2C too.
Linkedin is a safe space to speak and debate opinions. It’s a place where people read and take their time to listen to what other people or brands have to say about anything.
