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Are brands neglecting organic communities?

Along with our sister agency, SHARE Creative, a data-driven creative agency, we launched our latest whitepaper, the first of its kind featuring a proprietary methodology to analyse the true effectiveness of community management (CM), and advise marketers on how to engage authentically with audiences and highlights the relevance of organic communities. Until now, there have

Welcome, Santi Lucero, to the SAMY Alliance family!

We’re thrilled to announce the addition of Santi Lucero as our new Global Creative Director. In a world where creativity is the cornerstone of marketing, we’re delighted to welcome someone with Santi’s experience and passion to our leadership team. Santiago has had an extensive career in creativity, including roles such as Regional Creative Director for

SAMY Alliance enters the Nordic market with the acquisition of Kurio, a social media agency

SAMY Alliance, an integrated, social-first technology and data-enabled digital marketing company, begins a new chapter on its tenth anniversary with the acquisition of Kurio, a social-first creative agency, headquartered in Helsinki, Finland. Since being founded in 2013 SAMY Alliance has experienced sustained growth year-on-year, consolidating its position as a leading global player in its sector.

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Are brands neglecting organic communities?

Welcome, Santi Lucero, to the SAMY Alliance family!

SAMY Alliance enters the Nordic market with the acquisition of Kurio, a social media agency