From Discovery-to-Commerce in the Social Universe
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Håll dig uppdaterad med våra senaste företagsnyheter, trender inom sociala medier och marknadsföring, kreativa insikter och de bästa branschanalyserna från experterna på SAMY.
Nyheter
- / Research
The release of The Devil Wears Prada 2 has become one of the year’s biggest digital conversation phenomena, especially at the intersection of entertainment, fashion, and brand marketing. We show that this comeback has sparked cultural interest far beyond the box office.
Nyheter
- / Influencer
This collaboration is already active across key markets, including Italy, Brazil, Germany, and Switzerland for Barilla, as well as Sweden, Denmark, and Italy for WASA (where it is the commercialised brand).
Nyheter
- / Företag
Radox, the UK’s much-loved bath and shower brand, has appointed SAMY as its new retained social agency.
Nyheter
- / Innovation
By unifying paid social, influencer activities, and owned media in a single environment, Maia enables marketers to map, manage, and measure their entire social ecosystem in one streamlined platform.
Blogg
- / Strategi
Meredith Smith, Global Head of Future Strategies, explores how brand relevance is no longer declared but earned, sharing insights on navigating today’s fragmented, AI-driven marketing universe and what it means for brands to truly be discovered.
