SAMY Alliance has rebranded as SAMY, bringing together its network of agencies into a single, unified identity. The new positioning reflects the group’s commitment to delivering integrated, end-to-end social media marketing solutions, powered by intelligence-fuelled creativity and proprietary technology, designed to meet the evolving needs of today’s global brands.
The new configuration of the global agency group brand will drive its ambitious growth plans. Recently announced personnel changes are also part of this new chapter, including Alex Hill and Nathan Townsend moving out of their existing roles to become Chief Strategy Officer and Chief Partnerships Officer, respectively.
In 2024, SAMY delivered double-digit growth with revenues of over €100M and saw Bridgepoint take a majority stake.
All agencies that were acquired and sub-brand agencies pre-2024, including SHARE Creative (social creative agency), Capture Intelligence (research, insight and social intelligence), Thyga (paid media), dLaundry (social communications and PR) and Nobox (US Creative Agency), as well as SamyRoad, will be merged into the SAMY brand.
Over the last 12 months, SAMY has made a series of strategic acquisitions, including U.S. based digital advocacy marketing agency, Content Lab; digital agency MDS; social agency, Kurio; and most recently, Intermate, Germany’s leading social agency. The aforementioned will keep their brand names and be formally recognised as “SAMY agencies”.
SAMY has set a course to become a leading global, social-first agency group, the partner of choice for the world’s most recognisable brands. It promises to build brand relevancy for clients in a” social- universe” by integrating intelligence, creativity and technology.
In 2025, SAMY aims to continue delivering double-digit growth while strengthening its presence in key markets such as the US, Europe (including opening an office in Milan earlier in the year), and Mexico, both organically and by acquisition.
Founded in 2012, SAMY is a leader in social-first marketing strategies combining proprietary software and advanced analytics tools to empower global brands. Today, the company has 20 offices with over 900+ employees and operates across 15 countries, serving a well-diversified blue-chip client base.
At SAMY, our vision has always been clear: to lead the evolution of brand communication, with a mission of making brands matter by creating meaningful human connections. Coming together as a single entity is a statement of our ambition and momentum and represents a pivotal moment in our journey.
In 2025, SAMY aims to continue delivering double-digit growth while strengthening its presence in key markets such as the US, Europe (including opening an office in Milan earlier in the year), and Mexico, both organically and by acquisition.
Founded in 2012, SAMY is a leader in social-first marketing strategies combining proprietary software and advanced analytics tools to empower global brands. Today, the company has 20 offices with over 900+ employees and operates across 15 countries, serving a well-diversified blue-chip client base.
