World-Class Social Media Marketing Lessons from Cannes Lions 2026

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Bądź na bieżąco z najnowszymi wiadomościami o naszej firmie, trendami w mediach społecznościowych i marketingu, kreatywnymi spostrzeżeniami oraz najlepszymi analizami branżowymi od ekspertów SAMY.

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Victor García del Barrio joins us as Country Manager for Iberia (Spain and Portugal), while Amaia Álvarez takes on the role of Managing Director, Southern Europe.
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The North Face has appointed SAMY to lead its influencer management strategy and execution as the outdoor brand increases its investment in creator-led marketing and culturally relevant storytelling. The remit builds on a partnership that saw SAMY refresh The North Face’s social media strategy in December 2024. As The North Face’s social agency of record, […]

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Iconic workwear heritage brand Dickies has appointed global social-first agency SAMY to lead its European social media strategy, supporting the brand’s next chapter across the region. 
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The release of The Devil Wears Prada 2 has become one of the year’s biggest digital conversation phenomena, especially at the intersection of entertainment, fashion, and brand marketing. We show that this comeback has sparked cultural interest far beyond the box office.
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This collaboration is already active across key markets, including Italy, Brazil, Germany, and Switzerland for Barilla, as well as Sweden, Denmark, and Italy for WASA (where it is the commercialised brand).