Social media has made the traditional funnel irrelevant. Today, consumers discover products, trends, creators, and opinions on platforms like TikTok, YouTube, and Instagram, often purchasing in-app.

In collaboration with team5pm, part of SAMY, we explore this new ‘behaviour’—the Discovery-to-Commerce loop—and show how brands can stay visible, authoritative, and shoppable where intent is formed, both when consumers actively search for information and when algorithms shape this intent.

Download our latest report and learn:

• How brand growth and relevance now happen in a continuous loop where discovery, search, validation, and purchase reinforce each other.
• The role creators play in driving trust, engagement, and action across social-native formats.
• The best search-to-sale ecosystems: TikTok, YouTube, Pinterest, Instagram, and Facebook, with brand examples and case studies showcasing the loop in action.