The North Face

Mode

Sociale media

The North Face launched Climb Festival in London for the first time and needed to maximise social buzz and attendance. The goal was to amplify the build-up and deliver real-time coverage that captured the event’s energy.

STRATEGIE

We rolled out teaser content and athlete-led posts in the run-up to the event.
On-site in Canary Wharf, we provided drone and time-lapse footage, social story coverage, and live reels.
Every moment – from DJ sets to cliff dives – was edited and shared in real time. Post-event, we delivered global wrap-ups to extend reach.

The campaign sparked strong engagement, driving attendance and positioning Climb Festival as a standout UK moment for The North Face. Real-time content fuelled social buzz, reaching wide audiences and reinforcing the brand’s adventurous spirit.