Born between 2010 and 2024, Generation Alpha represents the future of Marketing. This consumer segment is projected to have a purchasing power of $5.46 trillion by 2029. Understanding how they think, who they follow, what social movements they support, and how they interact both online and offline is crucial for brands across industries to gain impact in a very saturated market.

In this last SAMY Alliance research, we combine online conversations, interviews, and other external data to profile this flexible-minded consumer who experiences the world in a truly authentic way.

Download the research for free and discover insights such as:

  • Maturity acceleration of Gen Alpha and how this is shaping the marketing landscape.
  • A proactive generation: Alphas create content, develop their own language codes, and draw their reality.
  • Redefining spaces: Walmart, Zara or Sephora become playgrounds for them. How should these and other brands behave to grow business opportunities?

And much more…

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“They just create. I describe them as builders, because that’s what they do in their games, but it also shows up in how they think about the real world as well. They’re very much like, just rip it up and make something new.” - Gen Alpha Expert

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