Discoverability in the Age of AI & Social Search.

Digital marketing is undergoing its biggest shift in decades. Traditional SEO and paid strategies are losing ground to a new reality where AI assistants and social platforms decide what gets seen. This paper explores why organic discoverability is now the most critical growth lever for brands, how to adapt your strategy for AI-driven search and social algorithms, and what leading brands like Gymshark and Garnier are doing to win in this new landscape.