Social Media Marketing Trends Report
Trends predictions by 23 agencies from thenetworkone, the world’s leading independent agency network, were compiled into a 90+ pages report to help social media marketers globally.
Social media marketing is entering a bold new era in 2025, according to the latest trends report. As platforms evolve and user behaviors shift, one thing is clear: social media is no longer just where we scroll; it’s where we live. This year’s report dives into eight transformative trends shaping the future, from the rise of social search and zero-click content to the growing dominance of entertainment, escapism, and AI-driven creators redefining the landscape.
These and other groundbreaking trends are explored in a new whitepaper by the world’s leading independent agency network thenetworkone, and our agency Kurio.
The insights were gathered by interviewing 29 social media marketing experts from 23 award-winning independent agencies. The participants represent a broad range of countries, including China, the USA, India, Indonesia, Germany, Chile, the UK, UAE, Lithuania, and many more. Coming from not only different countries, but also different types of agencies, their answers offer a 360 view of social media marketing for the upcoming year.
