Driving Engagement:
Community Management in the Auto Industry

In today’s fast-paced digital world, community management (CM) is key to building stronger connections between automotive brands and their audiences. But how are top automotive brands leveraging this powerful tool to drive engagement?

In our latest report, we dive deep into the community management strategies of 54 automotive brands across Instagram, X (formerly Twitter), and TikTok. Through our unique CAOS scoresheet, we’ve identified what works—and what doesn’t—when it comes to fostering loyalty, boosting brand advocacy, and driving meaningful conversations online.

Inside this report, you’ll discover:

  • Why community management is a game-changer for automotive brands, helping drive brand love, real-time feedback, and crisis management.
  • Top-performing brands that excel at community engagement—Mercedes-Benz, MINI, and more—plus the tactics that make them stand out.
  • Platform-specific analysis: A detailed look at how brands perform on Instagram, X, and TikTok, with actionable recommendations on how to improve your strategy.
  • Best practices for creating dynamic, community-first content that resonates with your audience and drives deeper connections.

Are you ready to level up your brand’s community management? Download our full report today and start driving better engagement across your social media platforms.

 

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