STRATEGIA
The new report by Missing Billion Initiative shows that the global health systems are far from equal for women with disabilities. With donations dwindling and global DEI support declining, the Missing Billion Initiative needed to raise funds and awareness to continue its long-term mission of inclusive health, despite having no budget for a traditional campaign.
We hijacked the universal format of inspirational quotes to spark change. Women with disabilities co-created “Dis-Inspirational Quotes,” turning devastating health statistics into shareable, provocative visuals. Distributed at key global health summits and online, the campaign amplified awareness and engaged philanthropists and decision-makers.
We had Laura Loukola, a female artist with a disability, to craft the visuals. We put it
all on a Pinterest board and its namesake instagram account too.
The campaign exceeded all expectations: €150,000 raised secured two more years of work, and over 1,000 key decision-makers are now aware of critical inequities. By turning research into a bold, shareable format, the campaign not only drove donations but sparked conversations that could influence global health policy.
SAMY 2025
© OBRONA KONSUMENTÓW W SPRAWACH ROSZCZEŃ
SAMY 2025 © OBRONA KONSUMENTÓW W SPRAWACH ROSZCZEŃ
