STRATEGIA
The Goodwood Festival of Speed is the Super Bowl for the automotive world. Every major brand from Ferrari to Porsche and Lamborghini is locked in an arms race for attention. The challenge wasn’t simply to post content; it was to find a way to authentically connect with a global, car-obsessed audience, capturing the unscripted moments of speed and passion that define the event. Our task was not only to stand out from the crowd but to prove that our content could outperform the competition organically.
We built a content-first plan with daily narrative themes, deployed community engagement ahead of the event, and invited fans to influence content through voting and interactive Stories. A small agile team produced and published real-time, high-quality content across six channels, reacting instantly to audience feedback.
The results speak for themselves. We secured the highest organic engagement of any brand at the event. Our content for the new W1’s debut beat Ferrari’s new F80 for share of voice, with our posts reaching a staggering 19 million people. This campaign proves that a strategic, authentic, and rapid approach can not only win the digital race, but also build a powerful, lasting connection with a global community.
SAMY 2025
© OBRONA KONSUMENTÓW W SPRAWACH ROSZCZEŃ
SAMY 2025 © OBRONA KONSUMENTÓW W SPRAWACH ROSZCZEŃ
