Waarom we ‘Old Jamaica’ hebben ‘afgeschaft’: de waarheid achter de campagne

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RIP, Old Old Jamaica, the iconic British ginger beer

Creative Bloq interviews Hernán Cerdeiro, CCO Americas at SAMY, the mastermind behind the campaign.

There are a million ways to approach a rebranding campaign. Some brands require a subtle refresh that people only notice months after the fact. But others need to go louder, and I don’t think I’ve seen any make as much noise as Old Jamaica.

The British ginger beer brand didn’t announce its rebrand with a drumroll and fanfare; it ran an eight-month send-off for its previous identity. That included a farewell tour, bucket-list stunts, and a countdown clock claiming to show the number of cans left.

 

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Una publicación compartida por Old Jamaica (@oldjamaicauk)