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Influencer Marketing Fatigue

#Others

The latest guide for brands to successfully #BeatTheFatigue in their Influencer Marketing campaigns

Lack of trust

We know that influencer marketing works, and it’s the key to getting closer to our target audience. That’s why more and more brands are activating influencer marketing, which leads to saturation and audience fatigue

METHODOLOGY

  1. Learnings from 500+ briefs worldwide
  2. Talking with our experts from all the markets we are currently working in (+15) + representative agencies
  3. Running social media listening data in Spanish, Portuguese and English throughout the year to understand what people truly think about influencers

HOW TO BEAT THE FATIGUE

[ 1 ] Love Triangle

Encourages fluidity between brand, agency, and influence



Learn more about the best practices that your brand need to follow

[ 2 ] Goals and Roles

Understand the goal of your strategy and the role of the IM in there

[ 3 ] Creativity as the secret sauce

The credible, plausible, and reliable contents are the ones that influence the purchasing decision. 

Contents that demonstrate humor, authenticity, and closeness influence the purchasing decision by 1.4 times.

THE INFLUENCER MARKETING YOU KNOW IS NO LONGER EFFECTIVE.
IT’S TIME TO TRANSFORM YOUR BRAND’S IM

#BeatTheFatigue

All the answers you need are here: