Big news for SAMY: we’ve just acquired Get Engaged, a leading U.S. social-first agency specializing in creators, talent, entertainment, and culture.
The acquisition significantly expands SAMY’s scale and capabilities in the U.S., strengthening our position to accelerate growth in social and creator marketing and deliver even more impact for brands worldwide.
Combining Get Engaged’s deep expertise in social media, creator and influencer marketing, talent and entertainment with SAMY’s global scale and social-first capabilities across research and intelligence, strategy, creative, content production, and social technology.
The deal follows SAMY’s recent Unilever Foods and Barilla global account wins, as well as the appointment of Anabela Bonuccelli as its US managing director. It is the latest step in the agency’s strategy to expand in the US through both organic growth and acquisitions.
Juan Andrés Elhazaz, CEO of SAMY, comments, “Joining forces consolidates SAMY as the global leader in scalable social media and creator marketing. Through data and insights driven, powered by tech and AI, we maximize strategy and creative output, allowing these leading brands to resonate authentically with today’s audiences.
Global Scale, Local Resonance
Alex Dermer, CEO of Get Engaged, stated, “We built Get Engaged to help brands connect with culture in ways that move their businesses forward. Joining SAMY gives us the global reach, technology, and talent to take that vision further. What excites me most is our shared ambition for where this industry is going and the role we can play in shaping it. As I step into the CEO role of Get Engaged, I’m proud of what we’ve built and energized by what this partnership makes possible for our clients and our team.”
Creating Moments for People
Cam Fordham, Co-Founder of Get Engaged, added, “The next era of marketing will belong to brands that create moments people want to be part of. We see a huge opportunity to bring brands, creators and talent together in ways that go well beyond a single campaign. With SAMY, we can take bigger swings and turn bold ideas into experiences and partnerships that reach audiences around the world.”
Héctor Pérez, Deputy Managing Partner of Bridgepoint Europe, said: This is another important milestone in SAMY’s global growth journey, bringing together two highly complementary social-first businesses and significantly strengthening the group’s presence in the US. Together, SAMY and Get Engaged will create a leading social-first agency globally, with the scale, capabilities and local expertise to support clients across markets. We are pleased to continue supporting the team as they deliver on that ambition.”
Founded in 2016 by Alex Dermer, Cam Fordham and Ben Hiott, Get Engaged drives culture with the power of influence and cross-platform orchestration, building genuine connections between celebrities, creators and brands through engaging content. The company has grown to more than 120 employees across Atlanta, New York, Nashville and Los Angeles.
Get Engaged will retain its founders, leadership and culture, alongside its hands-on to client service as part of the acquisition. Kauppaa tukee SAMY:n nykyinen sijoituskumppani Bridgepoint, josta tuli yhtiön enemmistöosakas vuonna 2025.
