We make brands matter because our people matter first.
Culture isn’t a nice-to-have—it’s the engine that drives everything we do. Bold ideas, fearless moves, and everyday teamwork make us unstoppable.
MIKSI SAMY
Because we are bold, transformative, and human. We challenge the status quo, turn ambition into real impact, and push brands to go further. We take risks, drive change, and build meaningful connections that create growth—for our clients, our teams, and the people we reach.
I
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Inside SAMY
Different people, one team, building culture together every day.
Iniciatives that Matter
Global Presence in Top Markets
01
What started as a small, passionate team with a bold idea has grown into a global organization present in 19 countries and 55 markets. Challenges shaped our journey, but vision, creativity, and determination continue to define who we are today.
Wellbeing & SAMY Perks
02
At SAMY, we support sustainable work and wellbeing through flexible workspaces, global mobility, and tools that keep us connected. We foster culture, support parenthood, and promote wellness so our teams can thrive, grow, and stay balanced.
Mentorship & Career Growth
03
We believe in continuous growth and intentional learning. Through Mirror Club, our mentoring program, talents receive guidance, feedback, and clear development paths, encouraging reflection, collaboration, and shared learning across disciplines.
Diversity, Equity & Inclusion
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Diversity is part of our foundation. Our teams bring together different cultures, identities, and experiences. With 70% women and over 40 nationalities, inclusion and diverse perspectives shape how we work every day.
Turning Commitments into Actions
Impact Through ESG
#1
Act with Integrity
It’s our baseline. We build trust from the inside out, leading with transparency, accountability, and honest collaboration in everything we do. When we act with integrity, creativity follows naturally.
#2
Influence for Good
Our influence goes beyond reach; it’s about relevance with meaning. We create work that moves people and campaigns that spark change, amplify voices, and make brands part of something bigger than themselves.
#3
Drive Real Impact
We don’t chase impressions. We create impact. From sustainable growth for our clients to positive change in our communities, we’re driven by results that matter. Measurable. Human. Lasting.
#4
Inclusion as a fuel
We design teams where diverse perspectives are the engine of better performance. Different backgrounds unlock stronger ideas, sharper problem-solving, and more innovative outcomes. When every person is seen, heard, and valued, our work and impact becomes impossible to ignore.
Own the Impact
Our commitment to leaving the world better than we found it. Guided by the UN Sustainable Development Goals, we focus on Ending Poverty, Environmentalism, Health & Equality, and Sustainability & Justice. For us, impact comes from action, real people, real initiatives, real change. Business isn’t just about growth; it’s about creating a better future.
Beach clean
To celebrate World Ocean Day, we organised a beach clean in Brighton, England. In support of Surfers Against Sewage and Brighton & Hove City Council, we took a stand against ocean pollution – collecting everything from large pieces of rubble to shoreline microplastics.
International Women’s Day
With 70% of our company made up of women, celebrating International Women’s Day felt especially meaningful. We hosted inspiring events, from Sunrise Yoga and a mental health talk with Dr. Sarah Wu, to a Wine, Cheese & Chat on personal finance with journalist Angharad Carrick.
Christmas initiatives
Every Christmas, we come together to give back. From festive fundraising for Save the Children’s Emergency Fund to hosting a Christmas card-writing station for people in need, we support communities around the world and help spread a extra kindness.
Tree planting with Carma
We organised a company-wide tree planting day in collaboration with Carma, bringing teams together to get hands-on with nature and support land recovery efforts. By the end of the day, we’d planted 2,000 trees, a small action contributing to a healthier planet.
Our Voices
“Working at SAMY means shaping the future alongside curious, driven teams across the globe. Our culture values ownership, learning, and innovation, making this journey both challenging and incredibly rewarding. After the acquisition of Intermate by SAMY, I’ve grown into a larger, dynamic team where I truly fit in. This journey has allowed me to develop my skills, take on exciting challenges, and be part of a culture that keeps getting better every day.”
HE/HIM
Tobías Dumke
Global CTO
Berlin, Germany
“Working at SAMY means I can just be myself, without having to over-adapt or pretend to be someone I’m not.
This allows me to build honest connections and work with others in a way that feels real, and here’s the miracle for a company. What I like most is that SAMY not only respects who I am but also supports my personal point of view. That respect fuels creativity, energy, and passion, which has allowed me to lead campaigns that really push boundaries, like our award-winning PETA Campaign.”
HE/HIM
Santi Lucero
Global Chief Creative Officer
SAMY
“After 8 years at SAMY, what I love most is the chance to work with incredibly talented people. My journey from SAMY UK to SAMY US has been a huge source of motivation, allowing me to carry the energy and inspiration from one team to the next. I truly appreciate the collaborative culture and the way our teams come together, pushing boundaries and enjoying the journey as one global family.”
SHE/HER
Jasmin Fisher
Research & Insights Director
New York, US
“After more than 10 years at SAMY, every year still brings new challenges and opportunities to grow. Being part of a team that delivers powerful, high-impact strategies and campaigns for a Group like L’Oréal makes me incredibly proud – not only of the work we do, but of the people behind it. There’s a genuine culture of collaboration and trust that pushes us to do exceptional work, continuously learn, evolve, and stay inspired.”
SHE/HER
Fabiola Guerrero
Head of Advocacy & Influencer Marketing
Madrid, Spain
“SAMY means growth. This new chapter in my life, which began over six years ago, has truly been a before and after for me. This agency has given me the opportunity to be myself and grow without frontiers, literally, from Argentina to the world. I feel challenged, motivated to put in the effort to become a better professional, and, most importantly, passionate about what I do every day. With SAMY, the sky’s the limit, and that’s the best feeling ever.”
SHE/HER
María Lix Klett
Global Growth Coordinator
Buenos aires, Argentina
“Transitioning from co-founder to part of a global collective wasn’t just a business shift; it was a lesson in adaptability and expansion. SAMY has mastered a rare balance: giving us the autonomy to excel at what we do best, while providing a global framework that removes our old ceilings. It’s the first time I’ve felt that my vision isn’t just my own to carry, but part of a collective force that makes the impossible feel attainable.”
SHE/HER
Amy Xie
Client Service Managing Director
Kiina
Inside The Adventure
Ready to be part of something bigger?
