STRATEGY
The North Face launched Climb Festival in London for the first time and needed to maximise social buzz and attendance. The goal was to amplify the build-up and deliver real-time coverage that captured the event’s energy.
We rolled out teaser content and athlete-led posts in the run-up to the event.
On-site in Canary Wharf, we provided drone and time-lapse footage, social story coverage, and live reels.
Every moment – from DJ sets to cliff dives – was edited and shared in real time. Post-event, we delivered global wrap-ups to extend reach.
The campaign sparked strong engagement, driving attendance and positioning Climb Festival as a standout UK moment for The North Face. Real-time content fuelled social buzz, reaching wide audiences and reinforcing the brand’s adventurous spirit.
SAMY 2025
© DEFENSE OF CONSUMERS FOR CLAIMS
SAMY 2025 © DEFENSE OF CONSUMERS FOR CLAIMS
