{"id":1819,"date":"2026-06-08T10:03:19","date_gmt":"2026-06-08T10:03:19","guid":{"rendered":"https:\/\/samy.com\/?p=1819"},"modified":"2026-06-08T10:03:19","modified_gmt":"2026-06-08T10:03:19","slug":"dickies-appoints-samy-to-lead-european-social-strategy","status":"publish","type":"post","link":"https:\/\/samy.com\/sv\/dickies-appoints-samy-to-lead-european-social-strategy\/","title":{"rendered":"Dickies appoints SAMY to lead European Social Strategy"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Iconic workwear heritage brand Dickies has appointed global social-first agency <\/span><span style=\"font-weight: 400;\">SAMY<\/span><span style=\"font-weight: 400;\"> to lead its European social media strategy, supporting the brand\u2019s next chapter across the region.\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Following Dickies\u2019 new ownership under Bluestar Alliance and operations in Europe led by SPORTLUX, the brand is entering a new chapter with an evolving brand positioning and a renewed focus on strengthening connections across its communities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SAMY will lead Dickies\u2019 social ecosystem across Europe, spanning strategy, content production, paid amplification, and influencer, Instagram and TikTok management. Through community engagement and creator-led storytelling, the partnership aims to strengthen Dickies\u2019 connection with communities across workwear, craftsmanship, creative culture and contemporary lifestyle spaces.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, the partnership will see the evolution of Dickies\u2019 \u201cMaker\u201d storytelling series across social, embedding the brand more deeply into the lives and ambitions of makers and creative communities. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Iconic workwear heritage brand Dickies has appointed global social-first agency SAMY to lead its European social media strategy, supporting the brand\u2019s next chapter across the region.\u00a0<\/p>","protected":false},"author":6,"featured_media":1820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[31],"tags":[24],"thought-leadership":[],"class_list":["post-1819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","tag-news"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/comments?post=1819"}],"version-history":[{"count":0,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/posts\/1819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media\/1820"}],"wp:attachment":[{"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/media?parent=1819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/categories?post=1819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/tags?post=1819"},{"taxonomy":"thought-leadership","embeddable":true,"href":"https:\/\/samy.com\/sv\/wp-json\/wp\/v2\/thought-leadership?post=1819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}